Lily Allen gets the 'Fafi' treatment
Out this week, Mark Ronson's cover of the Kaiser Chiefs' "Oh My God" features an animated Lily Allen holding court at a smokey jazz club. And this week, as part of a year-long series of special, behind-the-scenes features, Sound Generator talks to the man responsible for making over the pop princess.
"I knew this was a big pop song but the fact that I was asked to pitch on it meant they were into me doing something different," acclaimed video director Nima Nourizadeh tells us this week in an exclusive interview. "Because I was into the song I was excited about the video, and it had this cool vibe where lots of interesting people were involved."
"The funny thing is I’d met the original manager of the Kaiser Chiefs years ago," he adds, recalling a time some six years previous to making the video, when he originally heard the song, "before the band were signed, and we talked about doing a video for that song which I listened to on a demo tape and loved. I found it quite funny to finally make a video for the song years later, even though it was the cover version!"
"It just felt like the timing was right for this type of video again... We approached French illustrator Fafi to help design the Lily character based on her Fafinette characters, and she was really excited to be involved…everyone was happy!"
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